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J
JUSTINEA VIDIC
A merchandising, marketing and national account/project management professional who orchestrates high impact, innovative strategies that promotes brand presence, profitability and impressive performance.
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Demonstrated an exceptional grasp of current trends while incorporating a balanced blend of distinctive of creative designs.
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Recognized as a forward thinker who is highly accomplished in the execution of key organizational objectives.
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Pioneered comprehensive management of a regional brand marketing,merchandising initiatives and supervised various national special projects.
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Elevated product footprint and brand exposure through insightful leadership.
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Effectively generated brand awareness with concise communication, motivation and dynamic​ enthusiasm.
PROFESSIONAL EXPERIENCE
Owner | Merchandising | Creative Director
JV Designs
June 2003 - Present
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Outstanding ability with providing innovative branding/merchandising consulting services that strives to elevate the retail experience and showcase products/brands.
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Adapt presentation and format solutions for store design concepts composed of visual merchandising elements, designing and implementing window displays as well as transforming integrated store design and floor concepts.
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Manage the store design/visual needs for renovations, relocations, new stores and remodel store floor plans.
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Develop concepts for and manage outside vendors on development and execution of point of sale displays, props, mannequins, product fixtures and graphics.
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Efficient in creatively refreshing store floor layouts, collections, window displays, branding and marketing campaigns.
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Executed window display maintenance in accordance with seasonal campaigns, trends, and festivities while strategizing the display and branding of store promotions and events to drive sales.
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Developed in store training tools to improve visual merchandising execution
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Wide experience with client and talent styling, photo shoots and fashion show production.
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Provided innovative merchandising direction for the Cleveland Cavaliers construction of the Team Shop floor plan design, window displays and merchandising collections.
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Established visual merchandising standards and executed product presentations for Sigvaris top accounts in the Cleveland market.
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Creatively partnered with Virginia Marti College of Fashion & Art to collaborate delivering presentations on merchandising workshops for fashion design and visual merchandising students.
2010 - present
2010 - present
Crocs, Inc.
Central U.S. Regional Marketing | Merchandising
April 2009 - July 2014
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Expert manager who strategically orchestrated the execution and logistics of key sales, brand marketing and merchandising campaigns for the Central US. Responsible for 15 states. Over 1,000 accounts. Territory/budget valued over $6M.
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Developed a regional plan to effectively implement territory growth with merchandising and marketing initiatives while aligning accounts with elevated product seeding with a compelling brand story.
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Conceptualized and executed seasonal conversions to present new campaigns in wholesale channels and independent accounts aligned with promotional calendar. Optimized sales 30% by building solid relationships with accounts by providing personalized consulting and programs to maximize product visibility that capitalized floor layouts.
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Successfully managed the implementation of shop-in-shops that gained over 10,000 square feet in new real estate. Drove organizational growth as well as increased brand identity.
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Effectively forecasted graphics/in-store signage, product fixtures, window displays and custom elements for merchandising/marketing assets of the territory.
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Coordinated and established merchandising directives and implementation for the advanced planning of a 3rd party support team with in the Central U.S. region.
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Partnered with the sales force and corporate team to provide an enhanced collaboration that identifies all marketing, branding, product launch, merchandising and sales needs for the business. Generated over $100K in sales in 2014 in additional to core responsibilities.
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Increased brand exposure while managing in store/co-op branding partnerships, promotional activities, merchandising, in-store events and sponsorships.
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Developed training seminars and executed a Brand Ambassador program for a national accounts. Achieved market leadership and identified opportunities to drive growth with consumer insights and build a united partnership with accounts.
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Successfully acted as the point of contact during the Field Manager’s maternity leave for the US Field Marketing Team. Motivated/managed 12 co-workers. Trained and developed new talent.
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Went above and beyond my job role by negotiating and securing over $300,000 in sponsorships, events and promotions to increase brand exposure on a national level.
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Set the bar high by excelling in quantified metrics for illustrating out of the box projects which resulted in expanding merchandising/marketing and brand exposure in my region and nationally.
Partner Owner | Director of Visual Merchandising | Marketing
Spot Cleveland
February 2007 - April 2009
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Developed strategic client relationships that focused on providing services for promotional marketing/branding campaigns, special event coordination, visual merchandising, styling, design and production.
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Management of on-site models, photography and styling support.
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Executed on-site event planning for international music talent, VIP services, ticket sales, event merchandise inventory and promotions.
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Produced and provided over sight the fashion show production, promotions, talent and styling for the
Vice Fashion Show at Anatomy Nightclub with over 1,100 guests.
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Successfully coordinated the fashion show design, supervised talent and promotions for the EdHardy
Fashion Show at Metropolis.
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Contributed toward the production design, talent management and styling of the Lexus Style Show at
Playhouse Square which consisted of a six figure budget with over 2,800 guests.
Manager | Training Store Manager - East
Cache'
February 2007 - November 2007
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Managed daily retail operations of a high-volume over $3M, 15-employee women’s apparel store.
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Executed corporate-driven initiatives and promotions while consistently achieving financial objectives, including sales goals and shrink reduction. Achieved top sales and store excellence in region.
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Developed and trained talent to management positions while remodeling and opening new locations through out the east coast. Earned a reputation as a skilled coach and mentor.
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Demonstrated creative window displays, in-store layouts and floor moves that drive business as well as promotes new arrivals.
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Attracted new and continuing business by partnering with several community associations/charity foundations by hosting fashion shows, in-store events, styling and television segments to promote collections.
Director of Merchandise Coordination
Kilgore Trout
April 2003 - January 2007
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Managed and maintained consistency of purchase orders, tracked merchandise/custom orders and assist in monitoring inventory levels.
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Assisted the buyers with apparel and accessory collection plans while forecasting trends, allocating merchandise, maintaining open to buy reports and replenishing inventory to assigned margin plans.
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Effective liaison for correspondences with U.S. and International vendors regarding merchandise, which included merchandise status, shipping/order confirmations and sample requests.
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Responsible for receiving establishing pricing, tagging merchandise and efficiently processing into inventory data. Implement pricing/ticketing changes as needed.
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Processed damages, return to vendor and merchandise shipping requests.
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Advised visual merchandising and floor plan design in order to maximize real estate by
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Fashion coordinator and stylist of apparel collection photo shoots, trunk shows, fashion shows and assist client styling.
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Produced advertising/marketing concepts for promotional materials, mailers for trunk shows special events and Forum Magazine.
Assistant Visual Merchandising Manager
Tommy Hilfiger
November 2002 - March 2003
Title. Double click me.
Spot Cleveland
Spot Cleveland
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Fashion visual merchandiser for the Cleveland/Akron, OH market wholesale accounts - Dillard’s and Kaufman’s. Resposnible for 16 stores.
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Effectively refreshed apparrel presentations and floor layout concepts accordingt to corporate directives.
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Initiated seasonal merchandising revamps with window displays to attract new customers and promote collection campaigns.
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Provided trend and brand knowledge seminars as well as continuous training for accounts.
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Generated merchandising, trend analysis, marketing and sales reports for district and store evaluation meetings.
EDUCATION
Harvard Buiness School
2013 - 2014
Management Certificate - Harvard Mentor Manage Program
Virginia Marti College of Art and Design
Associates in Applied Business Degree in Fashion Merchandising and Design
2001 - 2003
Lakeland College
Bachelor's Program in Marketing | Business Management
1999 - 2002
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